BMW Appoints Middle East Strategic Communications Agency

BMW Group Middle East appoints Created By Black as its strategic communications consultancy, with a brief to shape its sustainability narrative in the region.

The appointment will see Created By Black coordinating strategic communications efforts, with a focus on connecting BMW Group Middle East’s expertise in circular economy and emissions-free mobility within the broader context of sustainability in the region as the UAE gears up to host COP 28 later this year.

BMW Group Middle East managing director, Dr. Hamid Haqparwar said: “Created By Black’s global footprint and expertise in mobility made them our ideal partners. The team brings a deep understanding of the market and the trends, as well as the broader ecosystem in which we operate.”

Created By Black’s head of communications and the future, Dr. Petar Stojanov, added: “We’re delighted to be working with the team at BMW Group Middle East. As the BMW Group continues on its unique path towards sustainable mobility in an ever-changing market, we’re excited to be working closely with the team to shape the stories and conversations that will define the future of the brand in the region.”