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Austin Petersen

Election campaign branding and visual identity for a United States Senate candidate.

Austin Petersen is a generational candidate and a movement leader. Black was asked to create branding and visual communication for his US Senate Candidacy that reflected his smart and authentic approach to creating change.

Client
Austin Petersen
Year
2017
Services
Visual Identity, Communication, Political Campaign
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The Power of Threes

Austin Petersen is no stranger to US politics. In 2016, he sought the Libertarian nomination for president. Young, articulate and a passionate speaker on issues like free markets, limited government and the second amendment, Petersen is running as a Republican this time around. While his party label may have changed, his platform hasn’t.

We created a design that demands to be noticed but also reflects Austin’s qualities as a candidate and a man. Youthful vigor with a nod to the constitutional principles of liberty, freedom and the open debate over American ideals.

The identity stands on its own but is also dynamic, allowing it to be incorporated across all modern campaign platforms including print, digital, TV, outdoor advertising and campaign merchandise.

As you read this Austin Petersen is campaigning hard to restore the voice of liberty to its rightful place in the United States Senate and we at Black are of course rooting for him! Austin is a man of integrity with a lot of ideas and helping him with his visual identity has been a privilege and a pleasure.

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Max Hamel
Creative Director

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Claus Julius Bjørneboe
Art Director

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