A new brand identity and product packaging for a sustainable living company.
AYAIDA makes a range of responsible lifestyle products made from innovative materials and thoughtful practices. Black was asked to create a visual identity and product packaging that reflected the vision and values of the brand.
Durable and Reusable
A product’s life cycle should be circular rather than linear. Products made from natural materials can have long, functional lives and then return to where they came from rather than accumulate in a landfill.
Our task was to help Ayaida with their visual identity on their new products which should reflect that each material in their products is carefully selected for its durability and reusability. The target audience for the brand is predominantly younger and urban, valuing transparency and sustainability.
The result is a well designed yet grounded look and feel that inspires the target audience online and in the packaging of the range of products.