A new brand identity for a leader in offshore living and logistics.
Since 2008, CBED has grown into a leader in offshore living solutions, with best in class comfort and hotel-grade amenities. As CBED looked to the future, it became time to go beyond the original concept and represent something more essential, with an evolving identity and byline, consolidating its market position as the leader in offshore accommodation. Black took on the challenge to redefine CBED’s visual story for a new era of consolidation and growth.
Offshore Living Just Got An Upgrade
Imagine working offshore. Being away from civilization, spending your days working on an offshore wind turbine, and coming back to your home away from home. The experience needs to be seamless and stress-free, the facilities functional and fulfilling. At its core, it’s about experience – and that’s how the new tagline was born.
From there, we looked at the visual identity, which had to align with the new vision of the company, while being able to work everywhere in the physical and digital realm.
Recognizable Colour Universe
The vibrant red of a stop sign. The neon yellow of a safety jacket. In maritime, colours impart instant information, For CBED, that colour is Signal Orange, the same colour that runs through the visual DNA of parent company Monjasa. The entire top half of the ship, completely covered in the iconic orange.
The New Logo
The new CBED logo is a study in visual psychology: remove all non-essential information, and bring the logo down to its essence. Unmistakable CBED, the change from a mix of large and small letters, to purely uppercase, and in keeping with the maritime theme, is as recognizable as a social media icon, and emblazoned 17 meters high on the side of a ship, is visible from anywhere.