A brand identity and naming for a designer and manufacturer of bespoke, timeless, and sustainable lighting solutions.

here&after designs, prototypes and manufactures lighting solutions that “help exceptional win over ordinary.” With a statement like that, the bar was set for the quality of creative Black needed to provide.

Here & After
Brand Identity, Digital, Print, UI/UX
here and after mood
here and after logo
Here and after logo explanation
here and after lamp drawing
here and after lamp closeup
here and after lamp

The Classics of The Future

The client wanted a name and brand identity that captured a narrative of creating the classics of the future with high sustainability.

The name here&after seemed like the perfect fit with the here highlighting the now and the after highlighting the sustainable and lasting. Once the name and narrative was developed, the entire visual identity revealed itself.

The new brand identity by Black defines a visual identity that gives here&after a timeless style that works in a variety of environments. The colours and typography gives a welcoming and personal feel while capturing the brand promise as an end-to-end, technology-enabled, sustainable solution.

Here and after business cards
Here and after datasheet
here and after website

Charlotte Andresen
Managing Director, Denmark


Claus Julius Bjørneboe
Art Director

© 2023 Black

All Rights Reserved