A brand identity and naming for a designer and manufacturer of bespoke, timeless, and sustainable lighting solutions.
here&after designs, prototypes and manufactures lighting solutions that “help exceptional win over ordinary.” With a statement like that, the bar was set for the quality of creative Black needed to provide.
The Classics of The Future
The client wanted a name and brand identity that captured a narrative of creating the classics of the future with high sustainability.
The name here&after seemed like the perfect fit with the here highlighting the now and the after highlighting the sustainable and lasting. Once the name and narrative was developed, the entire visual identity revealed itself.
The new brand identity by Black defines a visual identity that gives here&after a timeless style that works in a variety of environments. The colours and typography gives a welcoming and personal feel while capturing the brand promise as an end-to-end, technology-enabled, sustainable solution.