isolés

The individual experience of the rider is paramount. While cycling can be highly communal, it remains an individual pursuit, defined by the feeling of the individual on the bike. People may find it difficult to relate to Eddy Merckx or Mark Cavendish, but they can certainly relate to themselves and their own emotions when riding.

We set out to create a brand that respected the individual experience and allowed those wearing the cycling apparel to interact with the environment around them, be that other riders, road users or nature. An isolés rider is cycling for pleasure, and does so with a respectful appreciation for the environment.

Once the name and visual identity were created, Black worked closely with the client on their digital presence, clothing design, and campaign art direction. Since the launch, the brand has grown into a movement of like minded people who believe in the individual experience that isolés seeks to elevate.