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MATE Bike

Creative ideation, product and packaging design for the manufacturer of one of the coolest electric bikes in the market.

MATE’s high-end foldable electric bikes provide users the ultimate experience in cycling versatility. Their success story started with a combined USD $24 million raised on crowdfunding platforms. Black was called upon to design the unboxing experience and create a line of private label maintenance products worthy of the most successful electric bike fundraise in history.

Client
Mate.bike
Link
Year
2021
Services
Ideation, Packaging, Product Design
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The Ultimate Experience

In the summer of 2016, MATE launched their original MATE bike on Indiegogo, and subsequently crowdfunded their MATE X bike, raising a combined USD $24 million and making MATE the most successfully crowdfunded electric bike in history.

Black was tasked with ideating and developing the packaging for the signature MATE and MATE X bikes. Since the customer journey is highlighted by the unboxing – an experience that some might argue is as important as the product itself – the team deliberated on how to create an unboxing experience that is as iconic as the product itself.

Alongside the packaging, Black ideated a series of private-label electric maintenance products that perfectly matched the core identity and tone of voice of MATE. Proudly Danish-designed and Danish-produced, the private label brand is CO2-neutral and sustainable, perfectly in line with MATE’s vision of sustainable electric mobility.

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Anders Christiansen
Creative Director

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Jonas Rasmussen
Art Director

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