A new visual identity for a global oil and shipping company entering a new era of transparency and digital transformation.
With Monjasa’s global business of marine fuels supply, oil terminal operations, and shipowning activities entering a new decade, it was time for a refresh that spans thousands of elements and touch points. Black designed a new brand and visual identity ready for a new decade while preserving the core values that have helped Monjasa succeed so far.
Into a New Decade of Transparency
The new brand and visual identity reflects the maturity of the company and the new role it plays in shaping the future of the industry and challenging the status quo.
Since 2002, Monjasa has evolved to one of the world’s 10 largest marine fuel suppliers and broadened their business well beyond bunker trading. The core values of the organization have remained untouched throughout the journey of building strong relationships and partnerships in oil and shipping.
In addition to preserving the heritage and values of Monjasa, the new brand needs to be extremely versatile – touching thousands of elements ranging from oil tankers to digital platforms.
The creative team at Black achieved this by introducing a clear and concise brand architecture and redesigning every aspect of the logo. The team refreshed the original Monjasa oil pipes into three iconic waves that, put together, fly the new Monjasa flag across the seas and in every port. The logotype has been separated from the graphic element and modernised to fit and work across the small spaces on mobile phones as well as giant installations.
Finally, we discovered and defined a fresh orange colour that is distinctly Monjasa, and a universal code for safety at sea and ports for Monjasa’s customers and partners.