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Technism

It started with a bold ambition: To create the ultimate team wear. The problem is that ultimate means different things to different athletes. Is it the quality of the fabric, the technical know-how, or a pedal-to-the-metal no-compromise approach?

Client
Technism
Year
2020
Services
Brand Identity, Naming, Art Direction, Website, Digital
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Individuals Working Together

Uniforms are the ultimate symbol of pride and belonging to a team.
Everyone looks the same. Conformity can be sexy.

TECHNISM exists to create the ultimate cycling team wear, that can be customised for any team. No compromises. No half-baked solutions.

The team behind TECHNISM have over ten years of experience designing and creating cycling clothing of the highest quality – both for professionals and fast exercisers. TECHNISM is our bid for the best of the best. Right from the design of your suits to the final stitching. Quality from the top shelf.

“We came up with an idea, a name, and a visual identity that captured all of those aspects in TECHNISM. Athletes don’t settle for average, especially when it comes to what they wear.”

— Jonas Rasmussen, Partner & Art Director, Black

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Anders Christiansen
Creative Director

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Jonas Rasmussen
Art Director

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