Design of campaigns and exhibition materials for a B2B organization in the entrepreneurship ecosystem.
Virksom is the go-to organization for entrepreneurs, offering a wide range of tools and services. Black was asked to ideate and design campaigns and exhibition materials that connected with business owners.
Big Format Impact
The client already had an established brand and brandbook, so we took a different approach in our creative ideation process. First, we went through the existing work that had been done and the recommendations in the brand book. Then we looked at new ideas we could explore within the existing brand.
Working with big format projects like this one, it’s always important to keep in mind that the end user isn’t going to have complete view of the roll-ups, because people are going to stand in front of them. This makes placement a lot more limited than on smaller formats that you have in your hands, in that you need to place the most important elements in eye-height.
Black executed a full set of exhibition materials including roll-ups, back wall graphics, fliers, and more. Working with Virksom has been a true delight and a positive experience.