Black Signs Strategic Partnership with Australian Government for Expo 2020
September 2021 — Press Release
Black and Australia Expo 2020 signed a Strategic Partnership to facilitate Australian companies in MENA.
Global design and innovation agency Black has signed an agreement with the Australian Government to serve as a Strategic Partner of the Australia Expo 2020 Pavilion to facilitate hybrid events and go to market for Australian companies exploring the MENA region.
The partnership was formalised in a signing ceremony at the Australian Pavilion by Mr Justin McGowan, Commissioner-General Australia Pavilion Expo 2020 Dubai, and Dr Petar Stojanov, Innovation and Future Strategy Practice Lead at Black.
“With their experience and global connections, we look forward to seeing how Black can assist Australian companies looking to engage in the region.”
— Justin McGowan, Commissioner-General Australia Expo 2020
Expansion In The Region
The partnership aims to support the delivery of the Pavilion’s flagship events across key themes of Expo 2020, as well as support Australian companies focused on expansion into the region.
“These showcase events are the key to promoting bilateral dialogue between Australian and global business interests, activating the Australian presence at the Expo 2020 site and bringing Australian innovations on the world stage.”
— Dr. Petar Stojanov, Innovation and Future Strategy Practice Lead at Black
The first showcase event under the partnership is on the topic of Future Mobility. Scheduled in the opening month of Expo 2020 Dubai, the Australia Pavilion will play host to Australian and international experts, thought leaders and industry stakeholders in a knowledge exchange on the topic of Future Mobility.
With the growing importance of virtual and hybrid meetings, Black will deliver this and future programs in a hybrid format to facilitate the exchange of knowledge and trade at Expo 2020 and with participants from around the world.
“Black’s footprint in the region consists of over 50 projects and initiatives ranging from national talent platforms to shaping global brands and creating value contexts for companies in the areas of future mobility, healthcare and agtech. We provide highly specialized solutions to customers across the region who want to go beyond the conversation to tangible results and educate and engage partners and the ecosystem.”
— Cheyenne Kamran, Managing Partner at Black