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Opening the doors
of global trade
A new corporate identity for a venture by Mærsk and Danske Commodities to optimize containerized agricultural commodity flows. Frey connects world-class infrastructure with a data-driven trading mindset and expertise to discover opportunities and increase efficiency through the supply chain.
Black was tasked with developing an identity and digital presence that aligns with Frey’s mission and mindset.
A Smarter Move
During the creative process, one thing became clear: Frey is the connection and meeting point of infrastructure and technology. All communication, whether visual or verbal, has to succeed in a traditional industry context while embracing a fast and fluid digital-powered world.
Frey’s identity represents its brand promise of clarity and optimism. And with operations as global as Frey’s parent company Mærsk, our team ensured the identity would work across an international audience from the Americas to the Asias.
From Logomark to Universal Brand System
The logomark’s smallest component was reimagined to represent the global trade of grains, oilseeds and coffee beans that Frey continues to advance and optimise around the world.
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