New Design
Still Nostalgic

The colorful designs and custom typography signal a new era while holding on to decades of nostalgia. This makes Safari appeal to those who remember it fondly from their childhoods, as well as those seeing Safari on the store shelves for the very first time.

Our teams at Created By Black worked closely with Hunter Foods to reimagine and refresh the entire Safari identity and product portfolio, capturing the brand attributes of fun and flavour. The new visuals align with the history and values of Hunter Foods, making Safari the go-to brand for the young – and the young-at-heart.